Reformation Spoofs The Big Short’s Bathtub Scene to Seduce Investors
Reformation took an atypical approach to catching investors’ attention on its pre-IPO roadshow, during which it pitched its fashion business to firms with the goal of selling shares. “Here’s a Ref babe in a bathtub to walk you through the business,” a male voice promises in a 30-minute prospectus video, viewed by Vogue Business, in…