‘The Kardashian era is over’: TikTok’s ‘povvo king’ takes on the billionaires
It was ice cubes that tipped Shabaz Ali over the edge. “A woman online spent her entire day making content about ‘designer ice cubes’,” he recalls. “She’d freeze flavoured waters or fruit juices and show the whole process in tedious detail. I was like, ‘There’s no way she’s got a proper job or has ever…
