Shorouk Express
BAKU, Azerbaijan, November 19. The future of
banking will be built on artificial intelligence and data, the
Chairman of the Board of Directors of the Turkish Banks
Association, Alpaslan Çakar, said at the 9th International Banking
Forum in Baku, Trend
reports.
According to him, strategic and customer expectations in the
banking sector are changing rapidly: “Although banking is
essentially an intermediary activity, technological developments
are taking this sector to a whole new level. Although banking was
originally based on the classic corporate model, the spread of
computers in the 1970s and 1980s and digitalization in the 2000s
created new mechanisms in the sector. Digital transformation is now
entering a new phase.”
“The key is to understand customer behavior and expectations
correctly and manage them. Customers no longer want to go to the
bank. Their needs must be analyzed in advance, and the service must
be seamlessly integrated into their normal rhythm of life,” he
said.
The Chairman also touched upon global experience and noted that
in some countries, a significant portion of financial services are
already provided through non-bank platforms, and this trend is
gaining momentum.
Emphasizing the role of digitalization and artificial
intelligence in the sector, Alpaslan Çakar added, “Artificial
intelligence is inevitable. The world is not yet fully ready for
it, but it will undoubtedly change the future. Data will be the
main fuel for the banking system in the coming years. Information
management will be provided by artificial intelligence. The main
difference between banks will be determined by who uses this
technology safely and effectively.”
