From protein coffee to CBD soda: How brands are cashing in on the functional beverage boom

From protein coffee to CBD soda: How brands are cashing in on the functional beverage boom

Starbucks Iced Vanilla Protein Matcha Latte. Starbucks Beverage brands are cashing in on the growing demand for functional drinks among younger, health-conscious consumers by introducing increasingly innovative offerings, including protein-boosted coffees and CBD-infused sodas. The $160 billion global functional drinks market has become an increasingly lucrative category, encompassing multipurpose drinks that claim to promise taste…

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A growing movement wants to regulate the wellness industry

A growing movement wants to regulate the wellness industry

(RNS) — In 2009, 18 people were hospitalized with kidney failure and dehydration and three died after participating in a Spiritual Warrior “sweat lodge” retreat led by self-help guru and multimillionaire entrepreneur James Arthur Ray.  Participants had paid nearly $10,000 to attend. Ray had lied about his credentials. Two years later, he was found guilty…

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